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Back-to-School 2026: What Europe’s e-commerce data is telling retailers

A new school year means new routines and a long shopping list to match. From textbooks and trainers to laptops, headphones and sportswear, Back-to-School has grown into a shopping moment that reaches well beyond the stationery aisle. Recent data from several European markets reveals three shifts worth watching and what they could mean for e-commerce […]

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