What the EU’s new packaging rules(PPWR) really mean for E-commerce sellers

Why the Packaging and Packaging Waste Regulation is about far more than packaging and what it means for every parcel you ship Why is everyone talking about PPWR now? If you sell products online in Europe, you’ve probably heard about the EU’s new Packaging and Packaging Waste Regulation (PPWR). While it’s often described as a […]
Behind the peak: How sorting machine powers last-mile delivery efficiency

The countdown to peak season has begun, when conveyor belts never stop, delivery vans queue around the clock, and every second counts. In 2024, Europe’s BFCM week broke records once again, with parcel volumes skyrocketing 93.7% compared to the weeks before. So how do last-mile logistics leaders like GOFO stay ahead of the game, ensuring every […]
Peak season 2025: last-mile strategies to master your Black Friday sales

As pumpkins fill shop windows and the countdown to Black Friday begins, Italian online shoppers are gearing up for the busiest shopping season of the year. From Halloween treats to Black Week and Holiday shopping, the coming months will put e-commerce delivery networks to the test. Shopper expectations continue to rise, with growing demand for […]
From summer sales to peak season: Why fast delivery matters for e-commerce in Italy

As summer sales and back-to-school campaigns wind down, most retailers are already kicking off new promotions. For many, Halloween marks the true start of peak season, leading straight into Black Friday and the holiday rush. Wrapping up summer sales and Back-to-school End-of-summer sales keep Italian consumers active online, with many families looking for last-minute bargains […]
Mastering last-mile delivery cost: what retailers need to know

Last-mile delivery can make or break the online shopping experience. It doesn’t just shape customer satisfaction; it swallows up 41% of total supply chain costs. For retailers, those costs can drive up prices, shrink delivery options, and chip away at profit margins. In this blog post, we’ll explore what European consumers expect from e-commerce deliveries, break […]
How to choose the last-mile delivery partner for your e-commerce business

How to choose the right parcel delivery partners for your e-commerce business? There is no one-size-fits-all solution for your last-mile delivery. Here are some inspirations for you: Identify your shipping needs To effectively select a parcel delivery partner, clearly define your business needs. Consider the following questions to guide your decision: Volume: How many parcels […]