{"id":10280,"date":"2025-09-24T11:56:35","date_gmt":"2025-09-24T11:56:35","guid":{"rendered":"https:\/\/www.gofoexpress.fr\/how-to-choose-the-last-mile-delivery-partner-for-your-e-commerce-business\/"},"modified":"2025-12-03T10:27:23","modified_gmt":"2025-12-03T10:27:23","slug":"fast-delivery-in-italy-from-summer-sales-to-peak-season","status":"publish","type":"post","link":"https:\/\/www.gofo.com\/it\/en\/fast-delivery-in-italy-from-summer-sales-to-peak-season\/","title":{"rendered":"From summer sales to peak season: Why fast delivery matters for e-commerce in Italy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10280\" class=\"elementor elementor-10280\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21fb75c9 e-flex e-con-boxed e-con e-parent\" data-id=\"21fb75c9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29c44ef elementor-widget elementor-widget-text-editor\" data-id=\"29c44ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"JuqJdR1nIov4fCxCgVac6xZ8nAd\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\">\n<div class=\"ace-line ace-line old-record-id-Dzt2dYD8foSvdvxEM9Bc7mx6n4f\">As summer sales and back-to-school campaigns wind down, most retailers are already kicking off new promotions. For many, Halloween marks the true start of peak season, leading straight into Black Friday and the holiday rush.<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-955b9e2 elementor-widget elementor-widget-heading\" data-id=\"955b9e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wrapping up summer sales and Back-to-school <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490ae0b elementor-widget elementor-widget-text-editor\" data-id=\"490ae0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"JuqJdR1nIov4fCxCgVac6xZ8nAd\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\">\n<div class=\"ace-line ace-line old-record-id-Dzt2dYD8foSvdvxEM9Bc7mx6n4f\">\n<div data-page-id=\"JuqJdR1nIov4fCxCgVac6xZ8nAd\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\">\n<div class=\"ace-line ace-line old-record-id-LPVtdL6BmogDWpxui1yciLAKnef\">End-of-summer sales keep Italian consumers active online, with many families looking for last-minute bargains before vacations end. Italians are looking for online during the summer break: practicality, mobility and well-being.<\/div>\n<div class=\"ace-line ace-line old-record-id-LPVtdL6BmogDWpxui1yciLAKnef\">\u00a0<\/div>\n<div class=\"ace-line ace-line old-record-id-NC8kdvzqOoiqAzxJIaVciiPonSf\"><a href=\"https:\/\/www.idealo.it\/azienda\/comunicati-stampa\/2025-08-04-ecommerce-estivo-acquisti-italiani-agosto#:~:text=Se%20consideriamo%20i%20dati%20del,esigenze%20molto%20pratiche%20e%20immediate\" data-lark-is-custom=\"true\" target=\"_blank\" rel=\"noopener\">Categories<\/a> with seasonal spikes in August included backpacks, home cooling and outdoor gear, and personal mobility. For example, online interest in <em>zaini<\/em> (backpacks), <em>condizionatori<\/em> (air conditioners), <em>ciabatte<\/em> (flip-flops), <em>piscine<\/em> (pools), <em>scarpe da mare<\/em> (water shoes), and <em>monopattini elettrici<\/em> (electric scooters) all peaked during August.<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51eda63 elementor-widget elementor-widget-heading\" data-id=\"51eda63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking ahead peak season 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393660d elementor-widget elementor-widget-text-editor\" data-id=\"393660d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"JuqJdR1nIov4fCxCgVac6xZ8nAd\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\">\n<div class=\"ace-line ace-line old-record-id-YGsHdq17rorTQtxEBoKcyZj2nvf\">In 2024, Italians spent around <a href=\"https:\/\/www.renewablematter.eu\/cyber-monday-black-friday-2024-italia-spesa-4-miliardi#:~:text=milioni%20di%20pacchi%20%28%2B13,scorso\" data-lark-is-custom=\"true\" target=\"_blank\" rel=\"noopener\">\u20ac230<\/a> each on holiday shopping, with daily shipments peaking at over <a href=\"https:\/\/www.logisticanews.it\/festivita-2024-fino-a-5-milioni-di-spedizioni-al-giorno\/#:~:text=Secondo%20il%20Delivery%20Index%202024,allo%20stesso%20periodo%20del%202023\" data-lark-is-custom=\"true\" target=\"_blank\" rel=\"noopener\">5 million parcels<\/a> after Black Friday and before Christmas. As the 2025 season approaches, the calendar kicks off with Halloween promotions, gaining momentum toward Black Friday and Cyber Monday.<\/div>\n<div class=\"ace-line ace-line old-record-id-RYEedXwxLoQXAixq3xYcv7EBnkb\">For retailers, success will depend on more than discounts: fast, reliable delivery is critical. Over <a href=\"https:\/\/www.zeroventiquattro.it\/speciali\/strategie-di-ecommerce\/le-preferenze-di-consegna-tra-gli-italiani-il-51-non-tollera-i-ritardi-nelle-spedizioni-e-cambierebbe-brand\/#:~:text=aspettative%20relative%20alle%20spedizioni%20sono,di%20fronte%20a%20tale%20disagio\" data-lark-is-custom=\"true\" target=\"_blank\" rel=\"noopener\">51%<\/a> of shoppers would switch brands if a package is late, and <a href=\"https:\/\/www.zeroventiquattro.it\/speciali\/strategie-di-ecommerce\/le-preferenze-di-consegna-tra-gli-italiani-il-51-non-tollera-i-ritardi-nelle-spedizioni-e-cambierebbe-brand\/#:~:text=aspettative%20relative%20alle%20spedizioni%20sono,di%20fronte%20a%20tale%20disagio\" data-lark-is-custom=\"true\" target=\"_blank\" rel=\"noopener\">71%<\/a> value flexible delivery options. With millions of parcels on the move, last-mile performance has become the key to winning customers.<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5201b0 elementor-widget elementor-widget-image\" data-id=\"c5201b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"527\" src=\"https:\/\/www.gofo.com\/it\/wp-content\/uploads\/2025\/07\/close-up-photo-of-woman-holding-credit-card-doing-2025-03-09-18-45-40-utc-1024x675.jpg\" class=\"attachment-large size-large wp-image-15247\" alt=\"Italy E-Commerce: Shopping Peak Season 2025\" srcset=\"https:\/\/www.gofo.com\/it\/wp-content\/uploads\/2025\/07\/close-up-photo-of-woman-holding-credit-card-doing-2025-03-09-18-45-40-utc-1024x675.jpg 1024w, https:\/\/www.gofo.com\/it\/wp-content\/uploads\/2025\/07\/close-up-photo-of-woman-holding-credit-card-doing-2025-03-09-18-45-40-utc-300x198.jpg 300w, https:\/\/www.gofo.com\/it\/wp-content\/uploads\/2025\/07\/close-up-photo-of-woman-holding-credit-card-doing-2025-03-09-18-45-40-utc-768x506.jpg 768w, https:\/\/www.gofo.com\/it\/wp-content\/uploads\/2025\/07\/close-up-photo-of-woman-holding-credit-card-doing-2025-03-09-18-45-40-utc-1536x1012.jpg 1536w, https:\/\/www.gofo.com\/it\/wp-content\/uploads\/2025\/07\/close-up-photo-of-woman-holding-credit-card-doing-2025-03-09-18-45-40-utc-2048x1350.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e69209 elementor-widget elementor-widget-heading\" data-id=\"3e69209\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why retailers need a strong last-mile strategy for peak season<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c81c2f elementor-widget elementor-widget-heading\" data-id=\"2c81c2f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pre-peak season is a logistics test<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b88514b elementor-widget elementor-widget-text-editor\" data-id=\"b88514b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"JuqJdR1nIov4fCxCgVac6xZ8nAd\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\">\n<div class=\"ace-line ace-line old-record-id-CWyJdo48eo500Lxl952cClcTnqh\">With order volumes surging, carriers stretched thin, and delivery windows tightening, French Days puts logistics systems to the test. Retailers that invest in resilient, scalable last-mile solutions now will be fully prepared for Black Friday and the holiday rush.<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0e4c36 elementor-widget elementor-widget-heading\" data-id=\"c0e4c36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Compare service offerings<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b8ce3 elementor-widget elementor-widget-text-editor\" data-id=\"65b8ce3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"JuqJdR1nIov4fCxCgVac6xZ8nAd\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\">\n<div class=\"ace-line ace-line old-record-id-IoNIdYlEcoSL3dxOsZLc0lZ5nBf\">French shoppers expect flexibility, predictable delivery windows, and multiple options\u2014and are quick to abandon carts if these needs aren\u2019t met. Retailers that deliver exceptional service during French Days will earn loyalty and reduce churn.<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c3f907 elementor-widget elementor-widget-heading\" data-id=\"7c3f907\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cost control and scalability <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4b798e elementor-widget elementor-widget-text-editor\" data-id=\"d4b798e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"JuqJdR1nIov4fCxCgVac6xZ8nAd\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\">\n<div class=\"ace-line ace-line old-record-id-IoNIdYlEcoSL3dxOsZLc0lZ5nBf\">\n<div data-page-id=\"JuqJdR1nIov4fCxCgVac6xZ8nAd\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\">\n<div class=\"ace-line ace-line old-record-id-MfzcdSiEEoAGkPxWiUacLf4lnFb\">As the most expensive part of the supply chain, last-mile delivery costs can skyrocket during peak events. A reliable last-mile network and route-optimized strategy keeps costs manageable and ensures your business can scale smoothly.<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90f5836 elementor-widget elementor-widget-heading\" data-id=\"90f5836\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Essential last-mile strategies to win peak season <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0de22a9 elementor-widget elementor-widget-text-editor\" data-id=\"0de22a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"JuqJdR1nIov4fCxCgVac6xZ8nAd\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\">\n<div class=\"ace-line ace-line old-record-id-IoNIdYlEcoSL3dxOsZLc0lZ5nBf\">\n<div data-page-id=\"JuqJdR1nIov4fCxCgVac6xZ8nAd\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\">\n<div class=\"ace-line ace-line old-record-id-MfzcdSiEEoAGkPxWiUacLf4lnFb\">\n<div data-page-id=\"JuqJdR1nIov4fCxCgVac6xZ8nAd\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\">\n<ul class=\"list-bullet1\">\n<li class=\"ace-line ace-line old-record-id-MhGiduqeNoqlGEx66LBcUoIinYc\" data-list=\"bullet\">\n<div><strong>Prepare for seasonal scalability &#8211; <\/strong>Use demand forecasting tools to plan workforce, fleet, and inventory needs, ensuring you can meet French Days demand without overspending.<\/div>\n<\/li>\n<br>\n<li class=\"ace-line ace-line old-record-id-GNufdP1wIoXLmaxlPhwcdW3zn4g\" data-list=\"bullet\">\n<div><strong>Use technology for real-time visibility &#8211; <\/strong>Implement tracking systems and proactive notifications (SMS\/email) to improve transparency, reduce inquiries, and build trust.<\/div>\n<\/li>\n<br>\n<li class=\"ace-line ace-line old-record-id-PGT6d0w6RoWhKdxoTNQcy7WinRG\" data-list=\"bullet\">\n<div><strong>Plan for returns and reverse logistics<\/strong> &#8211; Simplify the returns process with user-friendly return labels, local drop-off points, and fast refunds, helping retain customers post-purchase.<\/div>\n<\/li>\n<br>\n<li class=\"ace-line ace-line old-record-id-S0EIdJkqdoetqRxwX8icYBfLnOh\" data-list=\"bullet\">\n<div><strong>Offer flexible delivery options &#8211; <\/strong>Provide Click &amp; Collect, parcel lockers, scheduled delivery windows, and home delivery to meet diverse consumer preferences and reduce failed attempts.<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e422376 elementor-widget elementor-widget-heading\" data-id=\"e422376\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GOFO: Your trusted last-mile partner for e-commerce growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aa8bfd elementor-widget elementor-widget-text-editor\" data-id=\"1aa8bfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"JuqJdR1nIov4fCxCgVac6xZ8nAd\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-IoNIdYlEcoSL3dxOsZLc0lZ5nBf\"><div data-page-id=\"JuqJdR1nIov4fCxCgVac6xZ8nAd\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-MfzcdSiEEoAGkPxWiUacLf4lnFb\"><div data-page-id=\"JuqJdR1nIov4fCxCgVac6xZ8nAd\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-We6SdpOGQoxFC6xYXwBcXMtcn0d\">At <a href=\"https:\/\/www.gofo.com\/it\/en\" data-lark-is-custom=\"true\">GOFO<\/a>, we deliver more than parcels, we deliver growth for your e-commerce business. With a dedicated sorting center in Milan and 11 strategically located distribution centers across Italy, we provide reliable service with 2 day average delivery time, helping retailers perform at their best during French Days and throughout the year.<\/div><div class=\"ace-line ace-line old-record-id-We6SdpOGQoxFC6xYXwBcXMtcn0d\">\u00a0<\/div><div class=\"ace-line ace-line old-record-id-PV9Nduy5kogWMJxfFiTcs2Kjnvr\"><strong>Smart tech &amp; seamless Integration<\/strong> \u2013 Advanced open API integrations and end-to-end visibility: SMS notifications pre- and post-delivery, real-time tracking, and Proof of Delivery for every shipment.<\/div><div class=\"ace-line ace-line old-record-id-PV9Nduy5kogWMJxfFiTcs2Kjnvr\">\u00a0<\/div><div class=\"ace-line ace-line old-record-id-An38dXaxuooKAzxAK9XcLlJgn0f\"><strong>Reliability at scale<\/strong> \u2013 Benefit from three free delivery attempts, a 95% on-time rate, and a 99.5% successful delivery rate.<\/div><div class=\"ace-line ace-line old-record-id-An38dXaxuooKAzxAK9XcLlJgn0f\">\u00a0<\/div><div class=\"ace-line ace-line old-record-id-FF9kdNL97oaBj7x9ykbc8Ywmntg\"><strong>Dedicated multilingual support<\/strong> \u2013 AI assistant response within 30 seconds, live agent support within 3 minutes, available 7 days a week, 9:00\u201320:00.<\/div><div class=\"ace-line ace-line old-record-id-FF9kdNL97oaBj7x9ykbc8Ywmntg\">\u00a0<\/div><div class=\"ace-line ace-line old-record-id-QquwdBgfqoPDnExMqEPcFkRJnUc\">GOFO combines nationwide coverage, operational efficiency, and service reliability to give retailers a trusted logistics partner for peak seasons and beyond.<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-695506e elementor-widget elementor-widget-image\" data-id=\"695506e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.gofo.com\/it\/en\/get-a-quote\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/www.gofo.com\/it\/wp-content\/uploads\/2025\/07\/EN_bottom-banner_peak-season-1024x256.png\" class=\"attachment-large size-large wp-image-15248\" alt=\"\" srcset=\"https:\/\/www.gofo.com\/it\/wp-content\/uploads\/2025\/07\/EN_bottom-banner_peak-season-1024x256.png 1024w, https:\/\/www.gofo.com\/it\/wp-content\/uploads\/2025\/07\/EN_bottom-banner_peak-season-300x75.png 300w, https:\/\/www.gofo.com\/it\/wp-content\/uploads\/2025\/07\/EN_bottom-banner_peak-season-768x192.png 768w, https:\/\/www.gofo.com\/it\/wp-content\/uploads\/2025\/07\/EN_bottom-banner_peak-season-1536x384.png 1536w, https:\/\/www.gofo.com\/it\/wp-content\/uploads\/2025\/07\/EN_bottom-banner_peak-season-2048x512.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a620c elementor-widget elementor-widget-image\" data-id=\"c0a620c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.gofoexpress.fr\/wp-content\/uploads\/2025\/07\/fastmoving-white-delivery-van-urban-highway-distribution-logistics-action--scaled.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As summer sales and back-to-school campaigns wind down, most retailers are already kicking off new promotions. For many, Halloween marks the true start of peak season, leading straight into Black Friday and the holiday rush. Wrapping up summer sales and Back-to-school End-of-summer sales keep Italian consumers active online, with many families looking for last-minute bargains [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":15243,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[37,35],"tags":[41],"class_list":["post-10280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-news","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gofo.com\/it\/en\/wp-json\/wp\/v2\/posts\/10280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gofo.com\/it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gofo.com\/it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gofo.com\/it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gofo.com\/it\/en\/wp-json\/wp\/v2\/comments?post=10280"}],"version-history":[{"count":16,"href":"https:\/\/www.gofo.com\/it\/en\/wp-json\/wp\/v2\/posts\/10280\/revisions"}],"predecessor-version":[{"id":15915,"href":"https:\/\/www.gofo.com\/it\/en\/wp-json\/wp\/v2\/posts\/10280\/revisions\/15915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gofo.com\/it\/en\/wp-json\/wp\/v2\/media\/15243"}],"wp:attachment":[{"href":"https:\/\/www.gofo.com\/it\/en\/wp-json\/wp\/v2\/media?parent=10280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gofo.com\/it\/en\/wp-json\/wp\/v2\/categories?post=10280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gofo.com\/it\/en\/wp-json\/wp\/v2\/tags?post=10280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}