{"id":10300,"date":"2025-08-20T07:38:01","date_gmt":"2025-08-20T07:38:01","guid":{"rendered":"https:\/\/www.gofoexpress.fr\/how-to-choose-the-last-mile-delivery-partner-for-your-e-commerce-business-3\/"},"modified":"2025-08-20T07:41:04","modified_gmt":"2025-08-20T07:41:04","slug":"master-last-mile-delivery-cost-for-retailers","status":"publish","type":"post","link":"https:\/\/www.gofo.com\/fr\/en\/master-last-mile-delivery-cost-for-retailers\/","title":{"rendered":"Mastering last-mile delivery cost: what retailers need to know"},"content":{"rendered":"\t\t
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Last-mile delivery can make or break the online shopping experience. It doesn\u2019t just shape customer satisfaction; it swallows up 41%<\/a> of total supply chain costs. For retailers, those costs can drive up prices, shrink delivery options, and chip away at profit margins.<\/div>
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In this blog post, we\u2019ll explore what European consumers expect from e-commerce deliveries, break down the real costs behind last-mile shipping, and share strategies to keep customers happy while keeping expenses in check.<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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What do European consumers want from e-commerce deliveries?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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France leads Europe in Out-of-Home deliveries<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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France is the clear European champion of pick-up point deliveries. French e-commerce is nearly evenly split between home delivery and out-of-home delivery. As of 2024, about 54% <\/a>of online orders are delivered to the home, while 46% are delivered via out-of-home options (pickup points, lockers, or in-store click-and-collect). 53%<\/a> say current delivery time slots are not well adapted to their work\/life obligations, making flexibility and the ability to choose convenient delivery windows a top priority.<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Dutch shoppers value delivery reliability over speed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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In the Netherlands, reliability outweighs raw speed<\/a> in e-commerce delivery. Shoppers prioritize receiving parcels exactly as promised, in perfect condition, and with careful handling. Low or free shipping is appreciated, but never at the cost of dependable service.<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Italian shoppers have the highest expectations for speedy delivery <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Italian consumers set a high bar for delivery speed \u2014 61%<\/a> expect free standard shipping to arrive within two days. While cost is their top priority<\/a> (28%), speed follows closely, with 23% citing same-day or next-day delivery as most important.<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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The cost breakdown: where retailers spend the most on last-mile delivery and why so costly<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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A breakdown of where most retailers spend the most on last-mile delivery<\/strong><\/div><\/td>
Why is last-mile delivery so costly?<\/strong><\/div>
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  • Transportation and fuel costs <\/strong>– fluctuating fuel prices, vehicle maintenance, and insurance fees add to the overall cost of operations.<\/div><\/li><\/ul>

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    • Labor and driver wages<\/strong> – hiring, training, and retaining skilled delivery personnel come with substantial costs.<\/div><\/li><\/ul>

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      • Technology and automation investments<\/strong> – route optimization software, real-time tracking, and AI-driven decision-making tools.<\/div><\/li><\/ul>

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        • Customer delivery customization<\/strong> – flexible delivery windows, same-day or scheduled deliveries, and sustainable shipping choices.<\/div><\/li><\/ul><\/td>