GOFO

GOFO France rolls out a new next-generation automated sorting center at its Lyon hub

Ge, yijia — Tue, 08 Sep 2026 09:46:52 +0000

Lyon (Paris), France, September 8, 2026

GOFO, a last-mile delivery provider expanding rapidly across France, announces the installation of a new automated sorting system, a first in France, at its Lyon sorting hub. Its launch, scheduled for late November 2026, will mark a new milestone in the development of the company’s French network.

A new sorting system, unique in France, to support growing parcel volumes

With this sorting technology unmatched anywhere else in France, the Lyon hub sets itself apart from the company’s second hub in Bonneuil, near Paris, which relies on a traditional linear sorter. This new equipment will enable GOFO to keep pace with growing parcel volumes while balancing cost control, operational flexibility, and service quality for its merchant partners and their customers.

Covering an area of around 870 m², the new system takes up half the warehouse space of a traditional single-outlet linear sorter. It combines AI-powered cameras with mechanical sorting and reaches an automation level of 80% for a capacity of 6,500 parcels per hour and an overall efficiency gain of 50%.

This solution is particularly well suited to managing a large number of delivery rounds and, thanks to its compact footprint, enables the automated sorting of more than 90% of the different parcel types. This automation complements the manual work of logistics staff on site at the sorting facility. By reducing certain physical tasks, it strengthens control, supervision, and organizational functions.

Lyon, a strategic hub strengthening GOFO France’s national network

As the country’s second-largest economic hub and a gateway between Northern Europe and the Mediterranean basin, the Lyon metropolitan area is a strategic anchor point for GOFO. The development of this hub allows the company to strengthen its national coverage along a corridor previously served from its Paris-region sites.

The arrival of the new system will bring direct job creation on site and new opportunities for the Delivery Service Partners (DSP) established in the region. GOFO supports its locally based partners over the long term, notably through recruitment, training in service-quality standards, and operational monitoring of delivery rounds.

The recruitment and training schedule for the site’s teams is directly aligned with the sorter’s installation timeline, so that staff are operational as soon as the hub ramps up, between mid-October and the official launch at the end of 2026.

“With this next-generation sorter, we are reaching a new technological milestone across our French network. Lyon is becoming a cornerstone of our national network, with unprecedented processing capacity and reliability,” says Michel Naudin, Deputy Managing Director of GOFO France.

A delivery experience designed for the French market

Beyond its technological infrastructure, GOFO is focused on the final delivery experience: predictive delivery windows, proactive notifications, and multiple delivery/handover attempts included in France. This approach is designed around French consumer habits, the vast majority of whom receive deliveries in a mailbox or in person, while giving merchant partners greater flexibility.

The development of the Lyon hub reflects this approach, with sorting adapted to parcels weighing 0 to 5 kg, route management via the company’s proprietary routing technology, and a network of independent Delivery Service Partners (DSP), sized locally to accommodate fluctuations in activity.

GOFO is also strengthening its sales and marketing teams as it builds out its national presence, in order to support volume growth while maintaining its high standards.

About GOFO France

GOFO, founded in the United States in 2023, is a technology-driven last-mile logistics network serving merchants and consumers across the U.S., Canada, France, the Netherlands, Italy and Spain. Guided by the brand philosophy “Drive Efficiency, Deliver Trust,” GOFO combines advanced technology with localized operations to deliver precise, reliable, and scalable delivery solutions. Operating nationwide through sorting centers and delivery centers across the country, GOFO France serves a broad population with high-performance last-mile delivery solutions. Its operations are powered by automated sorting, intelligent routing, and disciplined execution.

For more information, please visit www.gofo.com/fr.

Press Contacts

GOFO

communication.fr@gofo.com

Backbone Agency

Marie Trüb – marie.trub@backbone.consulting – 06 38 73 77 82

Bérénice Chauveau – berenice.chauveau@backbone.consulting – 06 63 05 84 04

Back-to-School 2026: What Europe’s e-commerce data is telling retailers

Ge, yijia — Mon, 24 Aug 2026 12:28:42 +0000

A new school year means new routines and a long shopping list to match. From textbooks and trainers to laptops, headphones and sportswear, Back-to-School has grown into a shopping moment that reaches well beyond the stationery aisle.

Recent data from several European markets reveals three shifts worth watching and what they could mean for e-commerce retailers as orders move from checkout to the doorstep.

Bigger budgets, more selective shoppers

Back-to-School spending is rising in several European markets, but the numbers tell a more complicated story than stronger consumer demand.

In Spain, planned Back-to-School spending reached €478 in 2026, up 12% YoY. Yet 28% plan to spend less, while 69% of those spending more blame higher prices. In France, the average budget rose to €488, up €79 from 2025, even as 69% of parents say they need to tighten their budgets. In Germany, 47% of parents feel financially squeezed by summer holiday and Back-to-School costs, while 47% of consumers look for special offers.

Taken together, the message isn’t simply that Europeans are spending more. Higher prices are making value, comparison and prioritisation increasingly important parts of the Back-to-School decision.

The school shopping list is getting broader and more digital

The traditional image of Back-to-School shopping may be notebooks, pens and textbooks. The actual basket looks considerably broader.

In Italy, Back-to-School is moving well beyond school supplies: 59% planned to buy clothing, 52% shoes and 44% sportswear, while 52% planned to shop mainly online.

Spain shows a similar pattern, with 67% buying clothing and 55% backpacks.

In the UK, 36% of parents said social media influenced children’s Back-to-School “must-haves”, from laptops and headphones to premium water bottles and designer bags.

These are different national markets, but together they illustrate a broader opportunity: Back-to-School increasingly touches fashion, tech, sports and lifestyle and the journey between inspiration and purchase is increasingly digital. For e-commerce retailers, that opens the season to far more categories than those traditionally labelled “school supplies”.

The challenge is balancing protection, transport efficiency and customer experience while using only the packaging that’s necessary. That’s why PPWR has a much greater operational impact on e-commerce than many businesses initially expect.

Value doesn't always mean buying new

The pressure on household budgets is also changing how some European families shop.

In France, 41% of parents plan to buy second-hand for Back-to-School in 2026, up eight percentage points from 2025, while 44% plan to reuse items they already own.

Italy shows similar behaviour around textbooks. Research from Altroconsumo found that more than half of surveyed families with secondary-school children bought at least some textbooks second-hand. Saving money remains the main motivation, but 46% of second-hand buyers also cited reducing waste and environmental impact.

Spain adds another signal: among consumers planning to reduce their Back-to-School spending, 36% intend to reuse existing materials and 33% plan to shop second-hand.

Across these markets, circular consumption isn’t replacing new retail. But it is becoming another way consumers balance cost, usefulness and sustainability during a financially demanding season.

From checkout to the last mile

For Back-to-School purchases, timing matters. A backpack or laptop arriving after the first day of school can quickly turn a successful sale into a poor customer experience.

And delivery expectations start before checkout: 48% of European online shoppers have abandoned a cart because of delivery-related issues, while 76% prefer stores that show a specific delivery date at checkout. Interestingly, 76% are also willing to wait longer to avoid delivery fees showing that certainty, choice and value can matter just as much as speed.

GOFO: Your trusted last-mile partner in France

Back-to-School puts pressure on more than inventory and checkout. When seasonal volumes rise and customers are shopping against a deadline, last-mile capacity and reliability become part of the customer experience.

Scale across the network —

GOFO processes an average of 300,000 parcels per day in France, an average delivery time of 2 days and a 99.5% final delivery rate. Our network includes 2 sorting hubs and 16 transit depots including facilities under construction, while our Paris sorting hub alone offers capacity for up to 400,000 parcels per day.

Built for the peaks ahead —

Back-to-School may be one seasonal moment, but Q4 is just around the corner. With local infrastructure, scalable sorting capacity and a growing delivery network, GOFO helps e-commerce businesses stay ready when parcel volumes rise.

What the EU’s new packaging rules(PPWR) really mean for E-commerce sellers

Ge, yijia — Tue, 21 Jul 2026 15:47:30 +0000

Why the Packaging and Packaging Waste Regulation is about far more than packaging and what it means for every parcel you ship

Why is everyone talking about PPWR now?

If you sell products online in Europe, you’ve probably heard about the EU’s new Packaging and Packaging Waste Regulation (PPWR). While it’s often described as a packaging regulation, its impact extends well beyond the box itself.

Much of the recent attention comes down to timing. Because many of the headline requirements focus on future targets, businesses often assume PPWR is mainly something to prepare for closer to 2030. In reality, the regulation entered into force in February 2025, with most provisions applying from 12 August 2026, meaning preparation is already underway for many businesses.

And that’s the key point. The biggest challenge is updating the processes behind it. Reviewing suppliers, collecting documentation and adapting warehouse or ERP systems all take far longer than changing a carton design. That’s why businesses are no longer asking “When does the regulation apply?” but “Are our operations ready?”

PPWR is changing more than packaging

Although PPWR is introduced as a packaging regulation, its impact extends far beyond packaging itself. Requirements such as packaging minimisation and Extended Producer Responsibility (EPR) don’t just influence packaging design—they also affect how products are packed, how packaging data is managed and how businesses demonstrate compliance.

For manufacturers, much of this work begins during product development. For e-commerce businesses, however, it continues every time an order is packed. Every parcel reflects a series of operational decisions—from carton selection to fulfilment and reporting—making packaging part of a much broader operational process. The question is no longer simply “Are our boxes compliant?” It’s “Are the processes behind every parcel compliant?”

Why e-commerce is different

Unlike traditional retail, where packaging decisions are largely made during product development, e-commerce businesses make those decisions every time an order is packed. Every shipment involves choices about carton size, protective materials, order consolidation and shipping packaging—decisions that have traditionally been driven by speed, cost and operational efficiency, but are increasingly shaped by compliance as well.

What PPWR changes behind every parcel

From the customer’s perspective, nothing has changed. An order is still placed, packed and delivered just as before.

Behind the scenes, however, making that parcel PPWR-compliant now involves much more than choosing the right box. Businesses need to make informed packaging decisions, collect supporting data and coordinate across multiple teams throughout the fulfilment process. PPWR doesn’t change the parcel, but it changes everything that happens behind it.

Beyond the box: where businesses need to adapt

PPWR doesn’t just introduce new packaging requirements—it changes the way different parts of the business work together. Decisions that were once made independently now rely on shared data, closer collaboration and more consistent processes. For most e-commerce businesses, the biggest changes fall into four areas.

Procurement: buying packaging means buying information

For procurement teams, cost, availability and product protection remain important. What’s changing is the need for better supplier information. Businesses increasingly need reliable documentation on packaging materials, recycled content and other supporting information to meet regulatory requirements. Packaging suppliers are becoming compliance partners, not just product suppliers.

Warehouse: Packing smarter, not just faster

Warehouse teams have always focused on speed and efficiency. PPWR doesn’t change that—but it does encourage more consistent packaging decisions. Choosing the right carton, reducing unnecessary empty space and using appropriate protective materials are no longer just operational choices; they can also support compliance while reducing transport costs and packaging waste.

Data: Packaging becomes part of the operational record

Perhaps the biggest change isn’t physical—it’s digital. Packaging information can no longer sit separately from the rest of the business. As companies grow, packaging specifications, shipment data and reporting requirements increasingly need to flow through ERP and warehouse management systems alongside product and inventory information.

3PLs: From fulfilment partner to compliance partner

Brands may hold the legal responsibility for PPWR, but many rely on 3PLs to execute packaging decisions every day. That means fulfilment providers need to follow packaging specifications consistently, capture the right operational data and support customers’ compliance processes. For logistics providers, this creates an opportunity to add value beyond transport and warehousing.

The opportunity beyond compliance

PPWR may be introduced as a packaging regulation, but for e-commerce businesses, its impact extends far beyond the box itself. As packaging decisions become more closely connected to fulfilment, data and compliance, preparing for PPWR is no longer just about meeting regulatory requirements—it’s about building more efficient and resilient e-commerce operations.

This shift also highlights the growing importance of logistics and fulfilment partners. As brands adapt their packaging and fulfilment processes, reliable last-mile delivery becomes an essential part of ensuring those efforts translate into a consistent customer experience.

Why the right last-mile partner matters

As e-commerce operations become more interconnected, businesses also need partners that understand the unique demands of parcel delivery. Unlike pallet distribution, e-commerce logistics is built around high-volume, small-parcel shipments, where speed, visibility and delivery reliability directly influence the customer experience.

At GOFO, we specialise in e-commerce parcel delivery and scalable last-mile solutions across Europe. As regulations and customer expectations continue to evolve, our focus remains the same: helping brands deliver efficiently, reliably and at scale.

GOFO to Exhibit at DELIVER Europe 2026 as Rising Star Award Nominee

Ge, yijia — Mon, 01 Jun 2026 13:05:10 +0000

Amsterdam, June, 2026

GOFO, a rapidly growing technology-driven last-mile delivery company, has announced its first pan-European appearance at DELIVER Europe 2026, taking place on June 3–4 in Amsterdam. Entering the European logistics spotlight for the first time, GOFO arrives after completing a three-year strategic expansion that has established over 40 sorting and delivery centers across France, the Netherlands, and Italy. The company has also been shortlisted for the DELIVER Europe 2026 Rising Star Award.

Expanding Infrastructure Across Europe

Since launching in 2023, GOFO has focused on building a strong logistics infrastructure rather than prioritizing rapid brand exposure. Following its August 2025 rebrand, which unified its international operations under one identity, the company now operates a high-capacity, technology-enabled network designed to deliver reliable domestic coverage across three key European markets:

Netherlands: 100% nationwide coverage supported by a central sorting hub and five delivery centers.
France: 80% population coverage through two sorting centers and 24 delivery centers, with additional sorting capacity currently under development.
Italy: 70% population reach via two sorting centers and 12 delivery centers, including a recently optimized southern distribution network.

Across all regions, GOFO’s operations are powered by automated sorting systems and intelligent routing technology, supporting efficient and scalable delivery performance.

Strengthening Commercial Growth in the Netherlands

As part of its next growth phase, GOFO has appointed Peter van Keulen as Head of Sales for the Netherlands. Bringing extensive experience in the logistics sector, Peter will focus on building partnerships with mid-sized and large e-commerce businesses looking to benefit from GOFO’s nationwide network coverage and flexible solutions. His appointment reflects the company’s shift from infrastructure development toward accelerating commercial expansion.

Recognition as a Rising Industry Player

GOFO’s shortlisting for the DELIVER Europe 2026 Rising Star Award highlights the rapid development of its multi-country logistics network. The award recognizes emerging logistics companies demonstrating strong operational performance, scalable growth, and effective technology integration.

“Our debut at DELIVER Europe, together with our Rising Star Award nomination, represents an important milestone in GOFO’s growth journey,” said Mandy Ho, General Manager of GOFO Netherlands. “Over the past three years, we have invested heavily in building both physical infrastructure and intelligent logistics systems across Europe. We warmly encourage our partners, industry peers, and retailers to support GOFO by voting for us in the Rising Star category, and we look forward to exploring new partnerships during the event.”

Industry professionals and partners can vote for GOFO through the official DELIVER Europe Award Portal. Retailers, e-commerce platforms, and integration partners are invited to visit the GOFO team at Booth C30 during the event.

About GOFO

GOFO, founded in the United States in 2023, is a technology-driven last-mile logistics network serving merchants and consumers across the U.S., France, the Netherlands, and Italy.

Guided by the brand philosophy “Drive Efficiency, Deliver Trust,” GOFO combines advanced technology with localized operations to deliver precise, reliable, and scalable delivery solutions. Supported by automated sorting, intelligent routing, and disciplined operational execution, the company provides high-performance last-mile delivery services.

For more information, please visit www.gofo.com.

Media Contact: branding.eu@gofo.com

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GOFO France publishes its key gender equality indicators 2025

Ge, yijia — Thu, 26 Feb 2026 10:19:58 +0000

As part of its commitment to professional equality and in compliance with French regulatory requirements, GOFO France publishes its indicators relating to the Gender Equality Index for the reference year 2025.

This initiative reflects GOFO’s determination to promote a fair, inclusive, and transparent working environment, in line with its values and international standards in social responsibility.

Key Figures：Gender Equality Index 2025

For the year 2025, GOFO France, which employs 321 people, achieved the following results:

Pay gap between women and men

Measured gap: 0.2%
Gap in favor of women
Score obtained: 39 out of 40 points

Gap in individual salary increase rates

Measured gap: 1%
Gap in favor of women
Score obtained: 20 out of 20 points

Representation of the underrepresented gender among the 10 highest earners

Number of employees of the underrepresented gender: 2
Score obtained: 5 out of 10 points

Indicators not calculable during the reference period

In accordance with applicable regulations, certain indicators could not be calculated due to the absence of relevant events during the reference period:

Promotion rate gap (no promotions during the period).
Salary increases upon return from maternity or adoption leave (no relevant returns during the period).

GOFO France got 64 points out of a maximum of 70 calculable points!

Overall result out of 100 points: not calculable according to applicable regulatory rules

These results reflect a generally balanced situation in terms of remuneration and salary progression between women and men within GOFO France.

GOFO’s commitment to a fair and inclusive work environment

GOFO is committed to ensuring equal treatment between women and men at every stage of the professional journey, particularly in terms of:

Remuneration and performance recognition
Access to professional development opportunities
Recruitment and career progression
Fair and respectful working conditions

As an international e-commerce logistics and transport company, GOFO promotes an inclusive corporate culture based on diversity and equal opportunity.

Transparency and regulatory compliance

In accordance with French legislation, these indicators were calculated based on data as of December 31, 2025, and published on February 26, 2026, on GOFO’s official website.

GOFO will continue its efforts to strengthen its practices in professional equality and inclusion as part of a continuous improvement and social responsibility approach.